He renamed the group the High Numbers, dressed them up in mod clothes, secured a second, more favourable audition with Fontana and wrote the lyrics for both sides of their single "Zoot Suit"/"I'm the Face" to appeal to mods. The tune for "Zoot Suit" was "Misery" by the Dynamics, and "I'm the Face" borrowed from Slim Harpo's "I Got Love If You Want It". Although Meaden tried to promote the single, it failed to reach the top 50 and the band reverted to calling themselves the Who. The group – none of whom played their instruments conventionally – began to improve their stage image; Daltrey started using his microphone cable as a whip on stage, and occasionally leapt into the crowd; Moon threw drumsticks into the air mid-beat; Townshend mimed machine-gunning the crowd with his guitar while jumping on stage and playing guitar with a fast arm-windmilling motion, or stood with his arms aloft allowing his guitar to produce feedback in a posture dubbed "the Bird Man".
Meaden was replaced as manager by two filmmakers, Kit Lambert and Chris Stamp. They were looking for a young, unsigned rock group that they could make a film about, and had seen the band at the Railway Hotel in Wealdstone, which had become a regular venue for them. Lambert related to Townshend and his art school background, and encouraged him to write songs. In August, Lambert and Stamp made a promotional film featuring the group and their audience at the Railway.
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