10cc ( B6 )

The experience of working on Solitaire, which became a success for Sedaka, was enough to prompt the band to seek recognition on their own merits. Gouldman—who by 1972 was back at Strawberry Studios—said:

It was Neil Sedaka's success that did it, I think. We'd just been accepting any job we were offered and were getting really frustrated. We knew that we were worth more than that, but it needed something to prod us into facing that. We were a bit choked to think that we'd done the whole of Neil's first album with him just for flat session fees when we could have been recording our own material.

Stewart said the decision was made over a meal in a Chinese restaurant: "We asked ourselves whether we shouldn't pool our creative talents and try to do something with the songs that each of us was working on at the time."

Once again a four-piece, the group recorded a Stewart/Gouldman song, "Waterfall", in early 1972. Stewart offered the acetate to Apple Records. He waited months before receiving a note from the label saying the song was not commercial enough to release as a single.

1972–76: Original line-up

Undeterred by Apple's rejection, the group decided to plug another song which had been written as a possible B-side to "Waterfall", a Godley/Creme composition entitled "Donna". The song was a Frank Zappa-influenced 1950s doo-wop parody, a sharp mix of commercial pop and irony with a chorus sung in falsetto. Stewart said: "We knew it had something. We only knew of one person who was mad enough to release it, and that was Jonathan King." Stewart called King, a flamboyant entrepreneur, producer and recording artist, who drove to Strawberry, listened to the track and "fell about laughing", declaring: "It's fabulous, it's a hit."

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