King signed the band to his UK Records label in July 1972 and dubbed them 10cc. By his own account, King chose the name after having a dream in which he was standing in front of the Hammersmith Odeon in London where the boarding read "10cc The Best Band in the World". A widely repeated claim, disputed by King and Godley, but confirmed in a 1988 interview by Creme, and also on the webpage of Gouldman's current line-up, is that the band name represented a volume of semen that was more than the average amount ejaculated by men, thus emphasising their potency or prowess.
"Donna", released as the first 10cc single, was chosen by BBC Radio 1 disc jockey Tony Blackburn as his Record of the Week, helping to launch it into the Top 30. The song peaked at No. 2 in the UK in October 1972.
Although their second single, a similarly 1950s-influenced song called "Johnny Don't Do It", was not a major chart success, "Rubber Bullets", a catchy satirical take on the "Jailhouse Rock" concept, became a hit internationally and gave 10cc their first British No.1 single in June 1973. They consolidated their success a few months later with "The Dean and I", which peaked at No.10 in September. They released two singles, "Headline Hustler" (in the US) and the self-mocking "The Worst Band in the World" (in the UK) and launched a UK tour on 26 August 1973, joined by second drummer Paul Burgess, before returning to Strawberry Studios in November to record the remainder of their second LP, Sheet Music (1974), which included "The Worst Band in the World" along with other hits "The Wall Street Shuffle" (No.10, 1974) and "Silly Love" (No.24, 1974)."Sheet Music" became the band's breakthrough album, remaining on the UK charts for six months and paving the way for a US tour in February 1974. The band also performed live for the BBC In Concert series, with both Burgess and Godley on drums and Burgess also playing moog.
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