With the record, the band executed a wider range of musical styles and broke with their recent tradition of incorporating several musical styles in one song by keeping each piece of music consistently faithful to a select genre. During the sessions, the group upgraded to an eight-track tape console, which made it easier for them to layer tracks piecemeal, while the members often recorded independently of each other, affording the album a reputation as a collection of solo recordings rather than a unified group effort. Describing the double album, Lennon later said: "Every track is an individual track; there isn't any Beatle music on it. [It's] John and the band, Paul and the band, George and the band. The sessions also produced the Beatles' longest song yet, "Hey Jude", released in August as a non-album single with "Revolution".
Issued in November, the White Album was the band's first Apple Records album release, although EMI continued to own their recordings. The record attracted more than 2 million advance orders, selling nearly 4 million copies in the US in little over a month, and its tracks dominated the playlists of American radio stations. Its lyric content was the focus of much analysis by the counterculture. Despite its popularity, reviewers were largely confused by the album's content, and it failed to inspire the level of critical writing that Sgt. Pepper had. General critical opinion eventually turned in favour of the White Album, and in 2003, Rolling Stone ranked it as the tenth greatest album of all time.
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