September 1965 saw the launch of an American Saturday-morning cartoon series, The Beatles, that echoed A Hard Day's Night's slapstick antics over its two-year original run. The series was a historical milestone as the first weekly television series to feature animated versions of real, living people.
In mid-October, the Beatles entered the recording studio; for the first time when making an album, they had an extended period without other major commitments. Until this time, according to George Martin, "we had been making albums rather like a collection of singles. Now we were really beginning to think about albums as a bit of art on their own." Released in December, Rubber Soul was hailed by critics as a major step forward in the maturity and complexity of the band's music. Their thematic reach was beginning to expand as they embraced deeper aspects of romance and philosophy, a development that NEMS executive Peter Brown attributed to the band members' "now habitual use of marijuana". Lennon referred to Rubber Soul as "the pot album" and Starr said: "Grass was really influential in a lot of our changes, especially with the writers. And because they were writing different material, we were playing differently." After Help!'s foray into classical music with flutes and strings, Harrison's introduction of a sitar on "Norwegian Wood (This Bird Has Flown)" marked a further progression outside the traditional boundaries of popular music. As the lyrics grew more artful, fans began to study them for deeper meaning.
While some of Rubber Soul's songs were the product of Lennon and McCartney's collaborative songwriting, the album also included distinct compositions from each, though they continued to share official credit. "In My Life", of which each later claimed lead authorship, is considered a highlight of the entire Lennon–McCartney catalogue.
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