It was during the sessions for this single that Brian made the production decision from that point on to use double tracking on the group's vocals, resulting in a deeper and more resonant sound. The album of the same name followed in March and reached number 2 on the Billboard charts. Its success propelled the group into a nationwide spotlight, and was vital to launching surf music as a national craze, albeit the Beach Boys' vocal approach to the genre, not the original instrumental style pioneered by Dick Dale. Biographer Luis Sanchez highlights the "Surfin' U.S.A." single as a turning point for the band, "creat[ing] a direct passage to California life for a wide teenage audience ... [and] a distinct Southern California sensibility that exceeded its conception as such to advance right to the front of American consciousness."
Throughout 1963, and for the next few years, Brian produced a variety of singles for outside artists. Among these were the Honeys, a surfer trio that comprised sisters Diane and Marilyn Rovell with cousin Ginger Blake. Brian was convinced that they could be a successful female counterpart to the Beach Boys, and he produced a number of singles for them, although they could not replicate the Beach Boys' popularity. He also attended some of Phil Spector's sessions at Gold Star Studios. His creative and songwriting interests were revamped upon hearing the Ronettes' 1963 song "Be My Baby", which was produced by Spector.
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