The group's contributions to rock include the power chord, windmill strum and the use of non-musical instrument noise such as feedback. The band influenced fashion from their earliest days with their embrace of pop art and the use of the Union Jack for clothing. The guitar-smashing incident at the Railway Hotel in 1964 is one of Rolling Stone magazine's "50 Moments That Changed the History of Rock 'n' Roll".
Pink Floyd began to use feedback from their early shows in 1966, inspired by the Who, whom they considered a formative influence. Shortly after arriving in London in 1966, Jimi Hendrix visited Marshall's music shop demanding an amp setup like Townshend's and manipulated electronic noises in ways that Townshend had pioneered. The Beatles were fans and socialised with Moon in particular during the mid-1960s. In 1965, Paul McCartney said the Who "are the most exciting thing around" and was inspired to write "Helter Skelter" in the group's "heavy" style; John Lennon borrowed the acoustic guitar style in "Pinball Wizard" for "Polythene Pam".
The loud volume of the band's live show influenced the approach of hard rock and heavy metal. Proto punk and punk rock bands such as the MC5, the Stooges, the Ramones the Sex Pistols, the Clash and Green Day cite the Who as an influence.
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