The Who ( B13 )

 Townshend's hair was singed and his left ear left ringing, and a camera and studio monitor were destroyed.

The next album was The Who Sell Out – a concept album paying tribute to pirate radio, which had been outlawed in August 1967 by the Marine, &c., Broadcasting (Offences) Act 1967. It included humorous jingles and mock commercials between songs, a mini rock opera called "Rael", and "I Can See For Miles". The Who declared themselves a pop art group and thus viewed advertising as an artform; they recorded a wide variety of radio advertisements, such as for canned milkshakes and the American Cancer Society, in defiance of the rising anti-consumerist ethos of the hippie counterculture. Townshend stated, "We don't change offstage. We live pop art." Later that year, Lambert and Stamp formed a record label, Track Records, with distribution by Polydor. As well as signing Hendrix, Track became the imprint for all the Who's UK output until the mid-1970s.

The group started 1968 by touring Australia and New Zealand with the Small Faces. The groups had trouble with the local authorities and the New Zealand Truth called them "unwashed, foul-smelling, booze-swilling no-hopers". After an incident that took place on a flight to Sydney, the band were briefly arrested in Melbourne and then forced to leave the country; Prime Minister John Gorton sent a telegram to The Who telling them never to return to Australia. The Who would not return to Australia again until 2004. They continued to tour across the US and Canada during the first half of the year.

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