Slade - Know Who You Are ( S1.1 )

 

"Know Who You Are" is a song by the British rock band Slade, released in 1970 as a second and final single from their second studio album Play It Loud. The song was written by Jim Lea, Noddy Holder, Don Powell and Dave Hill, and produced by Chas Chandler. It failed to make an appearance in the UK charts.

Background

After their 1969 debut, Beginnings failed to break the band, then known as Ambrose Slade, into the UK charts, their new manager Chas Chandler encouraged them to begin writing their own material. He also believed they would benefit from a new look and the band soon adopted a skinhead image. Coinciding with this new image, Ambrose Slade changed their name to "The Slade" and released the failed single "Wild Winds Are Blowing" in October 1969. "Shape of Things to Come" followed in March 1970, but again failed to chart. With this, Chandler moved the band from Fontana to Polydor Records, believing a higher profile label would boost sales. The band then began recording material for their second studio album Play It Loud.

The band's Polydor debut, "Know Who You Are", was released in September 1970, but was also a commercial failure, as was Play It Loud when it was released in November. 

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