The Moody Blues ( B11 )

Then in 1972, Lodge's songs "Isn't Life Strange?" (No. 13) and "I'm Just a Singer (In a Rock and Roll Band)" (No. 36) were lifted from Seventh Sojourn as charting UK singles. Sojourn also saw Pinder using the new Chamberlin instrument in place of the mellotron and Edge using an electronic drum kit. Pinder's stirring lament "Lost in a Lost World" opened this last "Core Seven" outing, while his sympathetic ode to Timothy Leary "When You're a Free Man", Thomas's romantic "For My Lady", and Hayward's serene "New Horizons" all stood out.

In an interview following the release of Seventh Sojourn, Graeme Edge told Rolling Stone: "We've got two Christians, one Mystic, one Pedantic and one Mess, and we all get on a treat."

By this time, other bands were picking up their work. Pinder's songs "A Simple Game" (1968) and "So Deep Within You" (1969) were successfully covered by the Four Tops, Pinder winning an Ivor Novello Award for "A Simple Game", Elkie Brooks later covered Hayward's "Nights in White Satin". Pinder also appeared on John Lennon's "Imagine" album in 1971, providing additional percussion on "I Don't Wanna Be a Soldier (I Don't Want to Die)". The 1968 to 1972 album sleeves, plus several solo sets up to Ray Thomas's "Hopes, Wishes & Dreams" in 1976, were characterised by striking surreal scenic sleeve artwork (mostly gatefold sleeves) by artist Phil Travers.

In late 1972, a re-issue of the five-year-old "Nights in White Satin" became the Moody Blues' biggest US hit, soaring to number two on the Billboard Hot 100 and becoming a certified million-seller; the song had "bubbled under" the Hot 100 charts on its original release. The song also returned to the UK charts, reaching No. 9, ten places higher than its original release in 1967.

Threshold Records

The Moodies were also among the pioneers of the idea that a successful rock band could promote itself through their own label, following the Beatles' creation of Apple Records. After their On the Threshold of a Dream album (1969), they created Threshold Records, prompted in part by disputes with London/Deram over album design costs (their gatefold record jackets and expensive cover art were not popular with company executives). 

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