The debut album, The Doors, was released in the first week of January 1967. It included most of the major songs from their set, including the nearly 12-minute musical drama "The End". In November 1966, Mark Abramson directed a promotional film for the lead single "Break On Through (To the Other Side)". To promote the single, the Doors made several television appearances such as on Shebang, a Los Angeles TV show, miming to "Break On Through". In early 1967, the Doors appeared on The Clay Cole Show (which aired on Saturday evenings at 6 pm on WPIX Channel 11 out of NYC) where they performed their single "Break On Through". Since "Break on Through" was not very successful on the radio, the band turned to "Light My Fire". "Light My Fire" became the first single from Elektra Records to reach number one on the Billboard Hot 100 singles chart, selling over one million copies.
From March 7 to 11, 1967, the Doors performed at the Matrix Club in San Francisco, California. The March 7 and 10 shows were recorded by a co-owner of The Matrix, Peter Abram. These recordings are notable as they are among the earliest live recordings of the band to circulate. On November 18, 2008, the Doors published a compilation of these recordings, Live at the Matrix 1967, on the band's boutique Bright Midnight Archives label.
The Doors appeared on American television on August 25, 1967, guest-starring on the variety TV series Malibu U, performing "Light My Fire". They did not appear live. The band is seen on a beach and is performing the song in playback. The music video did not gain any commercial success and the performance was more or less forgotten. It was not until they appeared on The Ed Sullivan Show that they gained attention on television.
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