According to musicologist Robert Walser, "Led Zeppelin's sound was marked by speed and power, unusual rhythmic patterns, contrasting terraced dynamics, singer Robert Plant's wailing vocals, and guitarist Jimmy Page's heavily distorted crunch". These elements mean that they are often cited as one of the originators of hard rock and heavy metal and they have been described as the "definitive heavy metal band" although the band members have often eschewed the label. Part of this reputation depends on the band's use of distorted guitar riffs on songs like "Whole Lotta Love" and "The Wanton Song". Often riffs were not doubled by guitar, bass and drums exactly, but instead there were melodic or rhythmic variations; as in "Black Dog", where three different time signatures are used. Page's guitar playing incorporated elements of the blues scale with those of eastern music. Plant's use of high-pitched shrieks has been compared to Janis Joplin's vocal technique. Robert Christgau found him integral to the group's heavy "power blues" aesthetic, functioning as a "mechanical effect" similarly to Page's guitar parts. While noting Plant "hints at real feeling" on some of their acoustic songs, Christgau believed he abandoned traditional blues singing's emphasis on emotional projection in favor of vocal precision and dynamics: "Whether he is mouthing sexist blues cliches or running through one of the band's half-audible, half-comprehensible ... lyrics about chivalry or the counter-culture, his voice is devoid of feeling. Like the tenors and baritones of yore, he wants his voice to be an instrument—specifically, an electric guitar." Bonham's drumming was noted for its power, his rapid rolls and his fast beats on a single bass drum; while Jones' basslines have been described as melodic and his keyboard playing added a classical touch to the band's sound.
At some deep level, Led Zeppelin's music is about the relationship between humanity and technology. Philosophically, the band prefers humanity pure and simple, but in practice it must realize its humanity technologically. That seems truer than most good-time pastoral fantasies.
—Robert Christgau, 1972
Led Zeppelin have been widely viewed as a hard rock band, although Christgau regarded them as art rock as well.
According to popular music scholar Reebee Garofalo, "because hip critics could not find a constructive way of positioning themselves in relation to Led Zeppelin's ultra-macho presentation, they were excluded from the art rock category despite their broad range of influences." Christgau wrote in 1972, the band could be considered art rock because they "relate to rock and roll not organically but intellectually", idealizing the "amplified beat" as "a kind of formal challenge".
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