Alice Cooper ( b7 )

Alice Cooper's "shock rock" reputation apparently developed almost by accident at first. An unrehearsed stage routine involving Cooper, a feather pillow, and a live chicken garnered attention from the press; the band decided to capitalize on the tabloid sensationalism, creating in the process a new subgenre, shock rock. Cooper claims that the infamous "Chicken Incident" at the Toronto Rock and Roll Revival concert in September 1969 was an accident. A chicken somehow made its way onto the stage into the feathers of a feather pillow they would open during Cooper's performance, and not having any experience around farm animals, Cooper presumed that, because the chicken had wings, it would be able to fly. He picked it up and threw it out over the crowd, expecting it to fly away. The chicken instead plummeted into the first few rows occupied by wheelchair users, who reportedly proceeded to tear the bird to pieces. The next day the incident made the front page of national newspapers, and Zappa phoned Cooper and asked if the story, which reported that he had bitten off the chicken's head and drunk its blood on stage, was true. Cooper denied the rumor, whereupon Zappa told him, "Well, whatever you do, don't tell anyone you didn't do it."

The band later claimed that this period was highly influenced by Pink Floyd, and especially the album The Piper at the Gates of Dawn. Glen Buxton said he could listen to Syd Barrett's guitar for hours at a time.

1970s

Despite the publicity from the chicken incident, the band's second album, Easy Action, produced by David Briggs and released in June 1970, fared even worse than its predecessor, entirely failing to dent the Billboard Top 200.

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