The Kinks ( B8 )

"Sunny Afternoon" was a dry run for the band's next album Face to Face, which displayed Davies' growing ability to craft gentle yet cutting narrative songs about everyday life and people. Hopkins returned for the sessions to play various keyboard instruments, including piano and harpsichord. He played on the band's next two studio albums as well, and was involved on a number of their live BBC recordings before joining the Jeff Beck Group in 1968. Face to Face was released in October 1966 in the UK, where it was well received and peaked at number eight. It was released in the US in December and was tipped as a potential "chart winner" by Billboard magazine. Despite this, it managed only a meagre chart peak of 135—a sign of the band's flagging popularity in the American market.

The Kinks' next single was a social commentary piece entitled "Dead End Street". It was released in November 1966 and became another UK Top 10 hit, although it reached only number 73 in the United States. Melody Maker reviewer Bob Dawbarn praised Ray Davies' ability to create a song with "some fabulous lyrics and a marvellous melody ... combined with a great production", and music scholar Johnny Rogan described it as "a kitchen sink drama without the drama—a static vision of working class stoicism". One of the group's first promotional music videos was produced for the song. It was filmed on Little Green Street, a small 18th-century lane in north London, located off Highgate Road in Kentish Town.

The Kinks' next single, "Waterloo Sunset", was released in May 1967. The lyrics describe two lovers passing over a bridge, with a melancholic observer reflecting on the couple, the Thames and Waterloo station. The song was rumoured to have been inspired by the romance between two British celebrities of the time, actors Terence Stamp and Julie Christie. Ray Davies denied this in his autobiography, and claimed in a 2008 interview, "It was a fantasy about my sister going off with her boyfriend to a new world and they were going to emigrate and go to another country." Despite its complex arrangement, the sessions for "Waterloo Sunset" lasted a mere ten hours;

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