The Kinks ( B10 )

Beginning early in 1968, the group largely retired from touring, instead focusing on work in the studio. As the band was not available to promote their material, subsequent releases met with little success. The Kinks' next single, "Wonderboy", released in the spring of 1968, stalled at number 36 and became the band's first single not to make the UK Top Twenty since their early covers. In the face of the band's declining popularity, Davies continued to pursue his personal song-writing style while rebelling against the heavy demands placed on him to keep producing commercial hits, and the group continued to devote time to the studio, centring on a slowly developing project of Ray's called Village Green. In an attempt to revive the group's commercial standing, the Kinks' management booked them on a month-long package tour for April, drawing the group away from the studio. The venues were largely cabarets and clubs; headlining was Peter Frampton's group The Herd. "In general, the teenyboppers were not there to see the boring old Kinks, who occasionally had to endure chants of 'We Want The Herd!' during their brief appearances", commented Andy Miller. The tour proved taxing and stressful—Pete Quaife recalled, "It was a chore, very dull, boring and straightforward... We only did twenty minutes, but it used to drive me absolutely frantic, standing on stage and playing three notes over and over again." At the end of June, the Kinks released the single "Days", which provided a minor, but only momentary, comeback for the group. "I remember playing it when I was at Fortis Green the first time I had a tape of it", Ray said. "I played it to Brian, who used to be our roadie, and his wife and two daughters. They were crying at the end of it. Really wonderful—like going to Waterloo and seeing the sunset. ... It's like saying goodbye to somebody, then afterwards feeling the fear that you actually are alone." "Days" reached number 12 in the United Kingdom and was a Top 20 hit in several other countries, but it did not chart in the United States. Village Green eventually morphed into their next album, The Kinks Are the Village Green Preservation Society, released in late 1968 in the UK. A collection of thematic vignettes of English town and hamlet life, it was assembled from songs written and recorded over the previous two years. It was greeted with almost unanimously positive reviews from both UK and US rock critics, yet failed to sell strongly. One factor in the album's initial commercial failure was the lack of a popular single.

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