Jimi Hendrix ( b21 )

Electric Lady Studios

In 1968, Hendrix and Jeffery jointly invested in the purchase of the Generation Club in Greenwich Village. They had initially planned to reopen the establishment, but after an audit revealed that Hendrix had incurred exorbitant fees by block-booking lengthy sessions at peak rates they decided that the building would better serve them as a recording studio. With a facility of his own, Hendrix could work as much as he wanted while also reducing his recording expenditures, which had reached a reported $300,000 annually. Architect and acoustician John Storyk designed Electric Lady Studios for Hendrix, who requested that they avoid right angles where possible. With round windows, an ambient lighting machine, and a psychedelic mural, Storyk wanted the studio to have a relaxing environment that would encourage Hendrix's creativity. The project took twice as long as planned and cost twice as much as Hendrix and Jeffery had budgeted, with their total investment estimated at $1 million.

Hendrix first used Electric Lady on June 15, 1970, when he jammed with Steve Winwood and Chris Wood of Traffic; the next day, he recorded his first track there, "Night Bird Flying". The studio officially opened for business on August 25, and a grand opening party was held the following day. Immediately afterwards, Hendrix left for England; he never returned to the States. He boarded an Air India flight for London with Cox, joining Mitchell for a performance as the headlining act of the Isle of Wight Festival.

European tour

When the European leg of the Cry of Love tour began, Hendrix was longing for his new studio and creative outlet, and was not eager to fulfill the commitment. On September 2, 1970, he abandoned a performance in Aarhus after three songs, stating: "I've been dead a long time". Four days later, he gave his final concert appearance, at the Isle of Fehmarn Festival in Germany. He was met with booing and jeering from fans in response to his cancellation of a show slated for the end of the previous night's bill due to torrential rain and risk of electrocution. Immediately following the festival, Hendrix, Mitchell, and Cox travelled to London.

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