This Strange Engine, Radiation and marillion.com (1996–1999)
What followed was a string of albums and events that saw Marillion struggling to find their place in the music business. This Strange Engine was released in 1997 with little promotion from their new label Castle Records, and the band could not afford to make tour stops in the United States. Luckily, their dedicated US fan base decided to solve the problem by raising some $60,000 themselves online to give to the band to come to the US. The band's loyal fanbase (combined with the Internet) would eventually become vital to their existence.
The band's tenth album Radiation saw them taking a different approach and was received by fans with mixed reactions.
marillion.com was released the following year and showed some progression in the new direction. The band were still unhappy with their record label situation.
Anoraknophobia and Marbles (2000–2006)
The band decided that they would try a radical experiment by asking their fans if they would help fund the recording of the next album by pre-ordering it before recording even started. The result was over 12,000 pre-orders which raised enough money to record and release Anoraknophobia in 2001. The band was able to strike a deal with EMI to also help distribute the album. This allowed Marillion to retain all the rights to their music while enjoying commercial distribution. By this time the band had also parted company with their long-time manager, saving 20 per cent of the band's income.
The success of Anoraknophobia allowed the band to start recording their next album, but they decided to leverage their fanbase once again to help raise money towards marketing and promotion of a new album. The band put up the album for pre-order in mid-production. This time fans responded by pre-ordering 18,000 copies.