Young has long held that the digital audio formats in which most people download music are deeply flawed, and do not provide the rich, warm sound of analog recordings. He claims to be acutely aware of the difference, and compares it with taking a shower in tiny ice cubes versus ordinary water. Young and his company PonoMusic developed Pono, a music download service and dedicated music player focusing on "high-quality" uncompressed digital audio. It was designed to compete against highly compressed MP3 type formats. Pono promised to present songs "as they first sound during studio recording". The service and the sale of the player were launched in October 2014.
Instruments
Guitars
In 2003, Rolling Stone listed Young as eighty-third in its ranking of "The 100 Greatest Guitarists of All Time" (although in a more recent version of the list, he has been moved up to seventeenth place), describing him as a "restless experimenter ... who transform[s] the most obvious music into something revelatory". Young is a collector of second-hand guitars, but in recording and performing, he uses frequently just a few instruments, as is explained by his longtime guitar technician Larry Cragg in the film Neil Young: Heart of Gold.
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