Around this time, fed up with Californians' indifference to their act, they relocated to Pontiac, Michigan, where their bizarre stage act was much better received by Midwesterncrowds accustomed to the proto punk styles of local bands such as the Stooges and the MC5. Despite this, Cooper still managed to receive a cream pie in the face when performing at the Cincinnati Pop Festival. Michigan would remain their steady home base until 1972. "L.A. just didn't get it," Cooper stated. "They were all on the wrong drug for us. They were on acid and we were basically drinking beer. We fit much more in Detroit than we did anywhere else."
Alice Cooper appeared at the Woodstock-esque Strawberry Fields Festival near Toronto, Ontario, in August 1970. The band's mix of glam and increasingly violent stage theatrics stood out in stark contrast to the bearded, denim-clad hippie bands of the time. As Cooper himself stated: "We were into fun, sex, death and money when everybody was into peace and love. We wanted to see what was next. It turned out we were next, and we drove a stake through the heart of the Love Generation".
In autumn 1970, the Alice Cooper group teamed with producer Bob Ezrin for the recording of their third album, Love It to Death. This was the final album in their Straight Records contract and the band's last chance to create a hit. That first success came with the single "I'm Eighteen", released in November 1970, which reached number 21 on the Billboard Hot 100 in early 1971. Not long after the album's release in January 1971, Warner Bros. Records purchased Alice Cooper's contract from Straight and re-issued the album, giving the group a higher level of promotion.